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Meet Rhi, our founder

Hear her story – from R2R and the hustle – the R2R state of mind.


R2R Cosmetics is inspired by my personal journey of finding beauty in people. Beauty stems from our identities, a complex formula of culture, lifestyle, geography, origin, experience, people, environment, history and self-awareness. I was born in Nepal, grew up in the suburbs of Maryland and I am now chasing my dream in the heart of New York City.

Being exposed to various cultures and arts through my personal experiences, immigrant upbringing, travels and dance explorations, I see intangible beauty in all aspects and perspectives – rich and diverse. I created R₂R to encapsulate the beauty and translate them into tools that would help narrate stories of the lifestyle we chose, and to understand our own formula of life through an artistic lens.

I aim to take my consumers through my journey as I communicate, learn, explore and design with them to create meaningful products for our culturally attuned, socially aware, intellectually curious globetrotters of the new generations to come.

~ Rhi