Our exclusive R2R formulations are animal cruelty-free and meet the highest ethical standards. Our mission is to make every color safe, vegan and multipurpose – one color at a time. Our formulas are clean with no unnecessary ingredients added.

We’re free from parabens, sulfates, synthetic fragrances, GMOs, gluten, nanoparticles, mineral oils, phthalates and talc.

We promise to be transparent with our consumers with our ingredients and formulations. We provide detailed information on every cosmetic ingredient we use in our products and explain why we use them.